What I Do
Leadership, Culture, & Mission-Driven Strategy
Just A Veteran works with organizations that want clarity, purpose, and direction. Through strategic planning, leadership development, and honest conversation, James helps teams identify what matters, eliminate the noise, and move with intentionality. The work blends military-tested practices with real-world adaptability, ensuring teams build resilience, trust, and mission-focused alignment.
Cannabis Advocacy & Policy
ust A Veteran works at the intersection of cannabis, consumer protection, and public policy. James brings a lived-experience perspective, industry knowledge, and veteran-informed advocacy to a space often dominated by corporate interests and political posturing.
This includes:
- Breaking down cannabis policy and legislation in clear, accessible terms
- Protecting consumers through truth, transparency, and accountability
- Standing up for homegrow rights and responsible access
- Supporting brands and organizations that want to build trust — not hype
- Speaking, writing, and educating on how cannabis reform affects everyday people
- Calling out harmful policy decisions and organizing communities to respond
The mission is simple: cannabis reform should actually serve the people — not just the ones who can afford to lobby for it.
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Veteran and Military Community Engagement
Just A Veteran engages the veteran community with honesty, respect, and a clear understanding of what actually matters to veterans. This isn’t about checking boxes or slapping a flag on a brochure — it’s about meaningful connection, purpose, and impact.
James helps organizations:
- Build genuine relationships with veterans, military families, and veteran-focused nonprofits
- Create programs that support veterans beyond hiring quotas or photo ops
- Understand the realities of military service, transition, mental health, and resilience
- Develop initiatives rooted in authenticity, trust, and long-term support
Through workshops and storytelling rooted in the SGTY (Something Greater Than Yourself) framework, James helps veterans reconnect with meaning and helps organizations understand how to support them on and off the clock.
The goal is simple:
empower veterans to thrive, and help communities, companies, and agencies show up for them in ways that actually matter.
This approach strengthens culture, builds trust, and makes organizations leaders in veteran engagement for the right reasons — not just the visible ones.
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"Hey you, yeah you, looking at me on my website--looking back at you.
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