SGTY: Something Greater Than Yourself
(pronounced “Sig-Tee”)
SGTY is a framework built to help people find purpose when the path ahead looks unclear — whether you’re a veteran stepping into civilian life, someone rebuilding after a major transition, or a team searching for real alignment. At its core, SGTY is about identifying the mission that drives you — the thing bigger than your job title, your role, or your circumstances.
It’s not about corporate vision statements or feel-good motivation.
It’s about getting honest with yourself:
What actually matters to you?
What do you show up for when things get hard?
What value, cause, or calling gives your effort meaning?
When individuals find their SGTY, they lead themselves — and others — with clarity, purpose, and resilience. When organizations embrace SGTY, teams move with alignment, trust, and shared direction instead of confusion and burnout.
How SGTY Is Delivered
SGTY is offered through:
Keynote speeches that challenge assumptions and spark clarity
Workshops that guide teams toward mission-first alignment
Coaching for individuals navigating transition or searching for direction
Why SGTY Works
For veterans, SGTY provides a grounded, real-world framework for rebuilding identity and purpose outside of uniform.
For companies, SGTY strengthens culture, leadership, and collaboration by connecting people to something that actually motivates them.
Across every format, SGTY helps people lead with purpose, show up with intention, and build lives and organizations driven by something greater than themselves.
Other Keynote Speaking and Workshops
James’s keynote speaking isn’t about clichés, buzzwords, or a slide deck full of slogans. It’s real talk rooted in lived experience — the kind that cuts through noise, challenges assumptions, and leaves people thinking long after the event is over.
James brings a blend of candor, humor, storytelling, and mission-driven clarity to audiences that want more than motivation. His talks speak directly to the realities of leadership, identity, purpose, community impact, and the systems we all move through. Whether he’s discussing veteran issues, cannabis policy, media literacy, or finding direction in moments of transition, James shows up with honesty and the willingness to say the things most people avoid.
What James Delivers
- Clarity in the chaos — breaking down complex issues so people and teams can move with purpose
- Leadership without the ego — practical tools for leading yourself and others
- Purpose beyond the job title — helping individuals and teams reconnect with meaning
- Uncomfortable conversations — the kind that spark reflection, accountability, and action
- Real-world insights — drawn from military service, advocacy, and community work
- A message that sticks — delivered with authenticity, grit, and a dose of humor
Speaking Topics Include
- SGTY: Something Greater Than Yourself (purpose, transition, identity)
- Inform, Don’t Inflame (media literacy, misinformation, critical thinking)
- Cannabis Policy & Consumer Protection (truth, reform, and accountability)
- Leadership in Real Life (mission-first execution, adaptability, resilience)
- Veteran Advocacy & Community Building (service, moral injury, grassroots action)
Why It Works
James doesn’t speak at audiences — he speaks to them.
He meets people where they are, brings them into the conversation, and gives them tools they can actually use. No fluff. No empty inspiration. Just the kind of honest, grounded perspective that helps individuals, teams, and organizations move with intention and impact.
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